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AIN Insight

Why transformations stall in the second year

Strategy fails in translation, not in formulation. The failure point is predictable, and so is the remedy.

Khalid Zubari · February 2026 · 6 min read

The first year of a transformation is carried by attention. The programme is new, the executive is engaged, early initiatives are chosen for visibility. Progress is real, and it is reported enthusiastically.

The second year is different. The straightforward initiatives are complete. What remains touches structure, incentives and long-standing arrangements. Attention has moved elsewhere. The programme office, if it exists, is producing status reports that nobody contests because nobody depends on them.

Three conditions distinguish programmes that survive this transition. The steering body must have decision authority, not review authority — an EXCOM that can reallocate resources between initiatives at a standing meeting. Benefits must be measured against the original case by someone other than the initiative owner. And risk must be managed as a live portfolio, not restated as a register.

There is a fourth, structural condition: capability transfer must begin at the outset. Where delivery capacity sits with an external team, the programme ends when the contract does. Where it has been seeded internally — a prioritisation mechanism, a documented cadence, trained coordinators — the work continues because the organisation now knows how to do it.

The design objective is therefore not a well-run programme office. It is an organisation that no longer requires one.

Momentum in year one is often enthusiasm. Momentum in year two is governance.

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